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This site amberbay.co.za has the following in the web site, "Established in 1965 as a family business, Amber Bay has since grown to become the largest picture framing and art trade supplier in Africa, with seven divisions that cater to all aspects of the art industry." Our analyzers noticed that the webpage also stated " Amber Bay is BBBEE-rated and quality approved by ISO and SABS." The Website also stated " The companys social responsibility program supports up-and-coming artists from previously disadvantaged backgrounds. Landline 27 31 327 5300." The website's header had Amber Bay Investments 71 as the most important keyword. It was followed by family business, Africa, and MFI which isn't as ranked as highly as Amber Bay Investments 71. The next words the site used was GLASS Art and pictures. Retail Art Supplies was also included but will not be understood by web crawlers.